Featured Products

Absolutely — here’s your updated Facebook post with emojis woven naturally into the “Story in Layers” section while keeping your warm, lifestyle-meets-technical brand tone:

🍁 Getting ready for those crisp, cool fall runs 🍁

Meet your new favorite base layer duo: the Kari Traa Alma Half Zip and matching bottoms — merino wool performance gear that feels like a second skin, even when the air turns sharp.

✨ Warmth without bulk — Ultra-soft 19.5 micron merino wool gives cozy insulation without the weight.
💨 Smart breathability — Body-mapped panels and TENCEL™ ribbing pull sweat away right where you heat up.
🔓 Vent when you want — The deep half-zip lets you cool off mid-run when your core starts to warm.
🧵 Stay snug, no chafe — Flatlock seams keep movement smooth and irritation-free.
🖐️ Thoughtful touches — Thumb loops, high collar, and a no-ride waistband keep drafts out and comfort in.
🌱 Responsibly made — IWTO-certified, non-mulesing merino wool means ethical warmth you can feel good about.

🌅 Imagine stepping out into the dawn’s chill — your breath a soft cloud in the air.
👣 As your feet find rhythm, that cold edge melts away — not because the morning warms, but because your gear works quietly to keep you dry and balanced.
💪 Your arms warm, your stride opens up, and your focus shifts from the cold to the calm rhythm of your run.
🍂 You don’t feel bulky — just right. That’s what the Alma collection delivers: effortless comfort so you can focus on the miles, not the layers.

Pair the half zip + bottoms for full head-to-toe warmth, or mix and match under your favorite outer shell when the temps really dip.

🧦 Layer smart. Move free. Find your footing this fall.

• The jacket is described by the manufacturer as a “lightweight outdoor jacket with a hood, perfect before and after exercise or as a leisure jacket.”
   
• Because it’s designed for both training‐adjacent use (warm‐up/cool‐down) and casual wear, it can serve dual purposes — sport and everyday.
   

• The fabric surface uses the technology Bionic Finish Eco®, which “ensures that light rain and sleet bounce off.”
   
• It has a PFC-free durable water‐repellent treatment.
   
• Some versions (Graphlite 2.0) are noted to be “wind and water resistant”.
  This means it offers decent protection against light precipitation and wind — useful for transitional seasons or layered cold weather.
   

• It features padded/quilted panels with “high loft padding” and is made to “feel full, and stay lump-free after washing.”  
• For mobility and ventilation, it includes elastic 3-layer soft shell panels at the sides and under the arms.
   
• The high collar + shaped hood provide added warmth and comfort.
  These design elements emphasize functionality: keeping warmth in while allowing for movement and avoiding bulkiness.
   

• YKK zippers (a known good quality hardware brand) are used.
   
• A substantial part of the textile is certified: e.g., 50% or more bluesign® approved in some models.
   
• Some “2.0” versions mention “50% or more recycled synthetic materials” and “80% or more of textiles … bluesign® APPROVED.”
  So the jacket is designed with both performance and environmental consciousness in mind.
   

• The fit is “Regular Fit” and it has raglan sleeves for better movement.
   
• Two zippered hand pockets for practicality.
   
• Chin guard on the zipper: comfort detail for the face/chin area when zipped up.
  These fine details contribute to a jacket that is comfortable, wearable, and practical for everyday and active use.
   

Stay steady on icy ground ❄️
When slippery surfaces are the challenge, Icebug has engineered a serious solution: their flagship traction tech called BUGrip®.

• The BUGrip sole is built with a special rubber compound plus 13-19 integrated carbide tipped steel studs.
   
• These studs are dynamic — when you put weight on them, they push into the surface. How far they push depends on the pressure from your foot and the ground resistance. That means they adapt to different surfaces: from dry pavement to sheet ice.
   
• Icebug notes that even if a pair loses a few studs (they purposely include an excess), the traction function remains intact.
   
• For winter running, Icebug uses the BUGrip in models too: one example has 17 carbide steel studs under the sole for reliable grip on ice or frozen dirt roads.
   

Why it matters:

• On icy sidewalks, parking lots, or winter trails, footing is a big risk. Icebug’s BUGrip tech gives extra confidence by adapting to the surface.
   
• It’s not just frozen lakes or snow-packed trails — BUGrip is designed to handle mixed terrain, including wet streets and asphalt.
   
• For someone in a cold-climate town (like yours in BC), this means one pair of shoes that can handle icy commutes and everyday winter walks.
   

Tip for usage:

• Even with BUGrip, Icebug advises: these shoes are not recommended for indoor use or on vulnerable surfaces (e.g., polished floors) since steel studs are involved. Icebug
   
• A little maintenance helps: after wet/slushy use, make sure the studs’ carbide tips remain clean and intact — the outer steel heads may surface-rust, but the tips still grip.